Paris Hilton made a dazzling entrance at a launch party celebrating her new collaboration with Tan-Luxe. The heiress, DJ and entrepreneur has revealed The Future ($49), a self tanner for body. Out now, The Future is available to shop at Ulta Beauty stores and online.
Paris Hilton attends the Paris Hilton x Tan-Luxe launch event on April 24 in Los Angeles.
Getty Images for Tan-Luxe
For the occasion, Hilton wore a cutout Bronx and Banco dress from the Australian label’s fall 2024 collection, which debuted at New York Fashion Week in February. She accessorized with a pair of neon pumps and shield sunglasses, completing her look with a clutch baring her trademark catchphrase, “Sliving” — a portmanteau of “slay” and “living.” Guests were encouraged to arrive in pink attire.
The Future is made with Tan-Luxe’s new Triple Tan+ technology. The glycerin and erythrulose blend boasts 10 days of use from a single application, according to the brand. Its scent, named Pink Sands, was developed by Hilton — it features notes of of cassis, violet and white leather.
Paris Hilton attends the Paris Hilton x Tan-Luxe launch event on April 24 in Los Angeles.
Getty Images for Tan-Luxe
Hilton was one of the first celebrities to put spray tanning on the map. “So many trends I started were done in an organic, real way. They were just things I loved,” she told WWD. “My mom always taught me to stay out of the sun, and that’s why I discovered spray tans. Now, we have a product that has such a beautiful color, really works and is like putting on skin care that makes you tan.”
Hilton was a fan of Tan-Luxe products before she was approached to collaborate with the brand.
“I’m an expert on getting tanned, but Tan-Luxe are the experts in tanning products,” she said. “We put our creative minds together to come up with what we think is the future of tanning.”
Paris Hilton attends the Paris Hilton x Tan-Luxe launch event on April 24 in Los Angeles.
Getty Images for Tan-Luxe
