New York or Nowhere and the New York Rangers are joining forces for a co-branded merchandise collection.
The apparel brand and NHL team, respectively, are debuting their apparel and accessories collection, which offers styles such as hoodies, T-shirts, crewnecks, jackets, hats and tote bags. Prices start at $44.
Henrik Lundqvist, the former Rangers star goalie known for his sartorial style, appears in the campaign modeling the collection on the ice rink at Rockefeller Center.
“Perhaps louder — and more frequent — than any other fan base in New York, Rangers faithful have been chirping at us for a collab for the better part of the last four years,” said New York or Nowhere’s cofounder, Quincy Moore. “We’re excited to finally be making it happen, and honored that the king himself, Henrik Lundqvist, was kind enough to star in our campaign. The collection is available exclusively at Madison Square Garden, which feels fitting; we can’t wait for the fans to see it.”
Henrik Lundqvist
The collection merges both brands’ logos and is designed in the Rangers’ red, white and blue colorway. Standout styles include a rugby shirt with both brands’ logos, a blue varsity jacket and a light blue crewneck.
This is the New York Rangers’ latest collaboration with a fashion brand. Last year, the NHL team partnered with streetwear label Staple on an apparel and accessories collection.
New York or Nowhere has also had a presence in the sports world since its inception. In August, the brand released a collaboration with the New York Yankees, creating a 45-piece fashion and accessories collection. The brand has also worked with the New York Knicks on multiple collections.
New York or Nowhere’s collection with the Rangers is available to purchase at Madison Square Garden.
