LoveShackFancy has partnered with Bogner for a limited-edition Fire + Ice capsule collection. The collaboration marks the fourth time the brands have joined forces for the German outdoor sportswear brand’s Fire + Ice line, fusing LoveShackFancy’s romantic, floral aesthetic with Bogner’s high-performance outerwear silhouettes.
A look at the LoveShackFancy x Bogner Fire + Ice capsule collection.
LoveShackFancy x Bogner Fire + Ice
The 2024 Fire + Ice capsule collection features ski jackets, fleece pullovers, pants, leggings and accessories.
LoveShackFancy’s signature floral prints, like the Luna Rosa bow and Antique Fresco patterns, pop in soft hues of rosé and lavender on Bogner’s technical designs. For the first time, the collaboration includes a childrenswear line. Matching “mini-me” looks have been introduced to create coordinated family winter ensembles.
The campaign for the 2024 Fire + Ice collection embraces its alpine inspiration, featuring imagery set against a rustic ski lodge and snowy mountain backdrops. Models clad in the collection’s modern yet romantic designs relax by roaring fireplaces and frolic in the snow, evoking the warmth of après-ski moments.
A look at the LoveShackFancy x Bogner Fire + Ice capsule collection, which features children’s sizes.
The two brand’s partnership began with the winter 2021 capsule, where LoveShackFancy’s signature feminine florals first met Bogner Fire + Ice’s technical outerwear. The fall 2022 “Le Grand Chalet” collection followed, taking cues from the bold style of 1980s French ski fashion. Oversize puffer jackets, pastel hues and bold prints brought a playful, retro vibe to high-performance gear. The winter 2023, collaboration saw even more whimsical LoveShackFancy prints on Bogner’s functional outerwear and accessories.
Hessel Cohen founded LoveShackFancy in 2013, drawing inspiration from vintage, feminine styles with floral patterns among its signature designs. Now a global fashion, beauty, home and lifestyle brand, LoveShackFancy operates 17 stores worldwide and has collaborated with brands like Gap, Pottery Barn, Hurley, American Girl and Stanley 1913, among others.
A look at the LoveShackFancy x Bogner Fire + Ice capsule collection.
The LoveShackFancy x Bogner Fire + Ice winter collection, which became available on Monday, can be found on each of the brand’s websites, select Bogner flagships in New York City, Los Angeles and London, LoveShackFancy boutiques and Bogner wholesale partners.
