After expanding into beauty last year and selling out her collection with Gap in a matter of minutes, Rebecca Hessel Cohen is on a roll. Now, the LoveShackFancy designer is collaborating with Roller Rabbit.
Named for a discarded piece of fabric that founder Roberta Freymann discovered in Jaipur featuring a colorful rabbit print, Roller Rabbit began with a line of hand-blocked kurtas. Mirroring LoveShackFancy, its assortment now includes home goods alongside casualwear and accessories for a similar customer base of women and children.
Hessel Cohen’s LoveShackFancy also centers around prints and bows — which are now splashed across the pair’s mommy-and-me capsule for bedtime.
Hessel Cohen got the idea from her love of slumber parties, which she admitted to growing even more fond of since becoming a mother to daughters, Scarlett and Stella. “In our house, dressing up in iconic Roller Rabbit coordinating pajamas, watching movies, dancing around and eating candy is our favorite thing to do,” she said.
Customers can share in her tradition by choosing from the 12 styles, ranging from infant footie pajamas to youth pajama separates with options in adult sizes. There are also a quilted overnight tote, makeup kit, and tube socks to match.
Made of pima cotton, each is decorated with one of two unique prints: “Baby Bow Hearts” in pale pink or the dusty blue “Rosa Beaux Monkey.” Hessel Cohen, a self-proclaimed “pink girl at heart,” prefers the former, but the latter is a more obvious show of the brands’ shared whimsical DNA. Most prominent on a raglan-sleeve crewneck, it depicts Roller Rabbit’s signature monkey, fresh from a shopping spree, wearing LoveShackFancy’s best-selling Natasha dress in miniature.
The LoveShackFancy and Roller Rabbit capsule collection is available online and in retail stores starting Thursday. Prices range from $38-$218.