J Balvin and his wife Valentina Ferrer star in Tiffany & Co.‘s latest campaign titled “Lock With Love,” which is meant to amplify the power of love and special bonds, through jewelry, of course.
The imagery for the campaign sees the couple drinking wine, snacking on a charcuterie board, cuddling and sharing other intimate moments.
Ferrer, who was crowned Miss Argentina in 2014, and Balvin, have been together since 2018. This marks the first time the pair has appeared together in a campaign.
In the campaign, the duo wears sparkling Tiffany & Co. pieces from the brand’s lock collection, including the Tiffany Lock bangle in white gold with full pavé diamonds. The imagery is intended to marry the relationship between jewelry and emotion, with a focus on love and connection.
The Tiffany Lock collection is meant to channel elegance, style and beauty but also the importance of meaningful relationships. Inspired by the brand’s padlock motif that first debuted in the 1800s, the collection features jewelry that is inspired by the special bonds people have in life.
Balvin took to his Instagram on Saturday to share the campaign in a post that now has more than 600,000 likes, writing the caption, “The magic of connecting and the luck of matching.”
Ferrer and Balvin last attended a Tiffany & Co. event in 2022, arriving at the brand’s Miami holiday pop-up during Art Basel Miami Beach in coordinating all-black looks.
The couple are the latest set of celebrities to appear in a Tiffany & Co. campaign. The brand’s ambassadors include Jimin, Zoë Kravitz, Beyoncé and Jay-Z.