Goyard is furthering its presence in the U.S. market with a new boutique.
The French luxury goods brand is relocating its Madison Avenue boutique next year, moving to a new location at 699 Madison Avenue. Goyard currently operates out of a boutique located at 20 East 63rd Street.
The 9,000-square-foot location will serve as both Goyard’s U.S. corporate offices and a new luxury store. Goyard is working with retail licensing firm Retail by Mona for the new location.
“Having had a long-term relationship as a trusted advisor to Goyard, I am thrilled to have been able to guide one of the most iconic luxury brands through this complex transaction,” said Eric Le Goff, vice chairman of Retail by Mona. “Goyard’s new store will open on the most sought-after block on Madison Avenue in 2025.”
Goyard’s new storefront will be situated on the same block as watch brand Jaeger-LeCoultre’s new store and across the street from Hermès’ Madison Avenue store.
This is Goyard’s latest retail initiative. The French luxury goods brand also relocated its London flagship in 2022, moving into Celine’s former storefront at 103 Mount Street. The new location is over 7,000 square feet.
New York’s Madison Avenue has been on a rebound in recent months, with 20 projects including designer stores, hotels and restaurants in the works. Projects currently under development include new storefronts for Michael Kors, Oscar de la Renta, Swarovski, Van Cleef & Arpels and Lalique, among others.
