PARIS — Saint Laurent is opening the doors of its long-awaited Meatpacking District flagship.
Saint Laurent is setting up shop at 72 Gansevoort Street with a two-story boutique that will be the French brand’s largest in New York City and the first of its new design concept.
The new store is said to be a big priority for the brand, and has been built around creative director Anthony Vaccarello’s vision of blending raw materials such as a black wood staircase, marble displays, corduroy concrete and black mirror walls with more classic elements.
Inside the Gansevoort flagship.
Vintage furniture pieces from Gustav Stickley, Francis Jourdain, Guillerme & Chambon, Frank Lloyd Wright, Edward Wormley, Richard Meier, Adrian Perseall and T.H. Robsjohn-Gibbings are featured throughout the store.
The Meatpacking opening will soon be followed by the reopening of the brand’s outpost in Miami Design District, also with Vaccarello’s new design concept, on Dec. 19.
There, the two-story building features a corduroy and washed concrete façade, a grand staircase made out of wood, white and blue terrazzo floors, and corduroy concrete walls.
The Miami store takes the same contemporary furniture cues as the Meatpacking store, with a mix of classic vintage pieces from George Nakashima, Pierre Jeanneret, Carlo, Afra & Tobia Scarpa, Mario Botta, Gaetano Pesce, Jorge Zalszupin, Charles and Ray Eames, and Paul Poiret.
The Miami store will offer two VIP suites on the rooftop.
A marble display inside the Saint Laurent store.
In New York, Saint Laurent signed the lease for the 13,000-square-foot Gansevoort Street space in September 2023.
WWD first reported that the Saint Laurent store would be moving into the award-winning, mixed-use project Gansevoort Row, which consists of 10 buildings. The project was redeveloped by the Aurora and William Gottlieb firms, which have been among the most active landlords in the neighborhood. Aurora and William Gottlieb Real Estate own the building Saint Laurent is moving into.
The brand has two additional stores in New York. With the addition of the Meatpacking location and the reopening of the Miami boutique, it will bring Saint Laurent’s total number of full-price stores to 53 in the U.S.
Vintage furnishing mixed with raw materials define the interior design.
