PacSun has tapped Aina Konold as chief financial officer.
Konold will oversee the finance, accounting and real estate teams at the California-based retail brand. She succeeds Russell Bowers, who was appointed chief operating officer of PacSun last year. In the new role, Konold reports directly to the company’s chief executive officer, Brie Olson.
“I am thrilled to join the PacSun team and contribute to the company’s ongoing growth and success,” Konold told WWD in a statement. “With my background in specialty apparel retail operations, real estate strategy, international markets, and digital innovation, I am excited to collaborate with the team to drive expansion and elevate our customer experience.”
Konold brings two decades of experience in specialty apparel retail. She’s held positions at Gap, Inc., notably as senior director of real estate strategy and finance at Old Navy, where she opened about 300 new stores, and as senior director of investor relations. She was the founding CFO of Gap Inc. China, working in Shanghai and opening nearly 200 stores, while launching e-commerce businesses across mainland China, Hong Kong and Taiwan.
Most recently, Konold was CFO of BowFlex Inc., the fitness training equipment company, where she led finance, strategy, business development and IT functions. Holding a bachelor of arts degree from Stanford University, she began her career at PricewaterhouseCoopers, the business advisory services company.
“We are happy to welcome Aina Konold to our leadership team as PacSun’s new CFO,” Olson offered WWD in a statement. “With her wealth of experience and background, we are confident she will be a valuable addition to our team and a key driver in shaping PacSun’s future.”
