Chloe Bailey is the new face of shapewear brand Yitty’s Nearly Naked collection. The singer and actress, known professionally as Chlöe, stars in a series of new campaign images for the collection, featuring shapewear essentials and the newest addition to Yitty’s line — the Convertible Sculpting Shapewear Dress. The collection is available on Thursday via Yitty’s official website.
The latest additions to the collection continue to capitalize on Yitty’s size-inclusive pieces, adding moisture-wicking properties to the collection for extra overall comfort. Yitty’s selections range in sizes from XS to 6X.
Chloe Bailey for Yitty’s Nearly Naked campaign.
Courtesy Yitty
Among the pieces modeled by Bailey in the new campaign, Yitty’s Nearly Naked collection features the Shapewear Scoop Bralette, High-Waist Short, Thong Bodysuit, Plunge Bra, High-Waist Brief and the Convertible Sculpting Shapewear Dress.
“I love Yitty shapewear because it enhances the best parts of ourselves,” Bailey said in a statement. “It doesn’t change who we are, it just makes the best parts shine. I especially love the Nearly Naked collection because it hugs all the right places, it cinches the waist and makes the booty pop. When I put on my Yitty underneath all my stage outfits, I feel like I’m ready to conquer the world like a superhero.”
Chloe Bailey for Yitty’s Nearly Naked campaign.
Courtesy Yitty
“She is the perfect person to represent for women who embrace their curves and look GOOD AS HELL doing it,” Yitty cofounder Lizzo said. “And it all started in the DMs.…Ever since she shared with me that Nearly Naked made her feel sexy and snatched on tour, I just knew that the world had to see her in a Yitty campaign. After manifesting for a long time, we’re thrilled to announce Chlöe for Yitty.”
“Yitty is renowned for creating a space where everyone can confidently express themselves, celebrate their individuality and live unapologetically,” Kristen Dykstra, president of Yitty, said in a statement. “Chlöe, who was already a devoted wearer and admirer of the brand, exemplifies these core principles through her artistry and persona, making this partnership a natural fit. Not to mention, she looks phenomenal in Nearly Naked.”
Chloe Bailey for Yitty’s Nearly Naked campaign.
Courtesy Yitty
Yitty launched in March 2022 in collaboration with its sister brand Fabletics Inc. The shapewear brand, which bears Lizzo’s childhood moniker, was cofounded by the Grammy-winning singer. Nearly Naked was among Yitty’s first trio of collections, which also included Mesh Me and Major Label.
Less than one year after the brand officially launched, Yitty expanded its horizons by developing bras — with a collection that launched in January 2023. Last March, the shapewear brand expanded into swimwear, with a campaign starring cofounder Lizzo.
