Cardi B to Star in Nyx Super Bowl Commercial for New Duck Plump ‘Cherry Spice’ Lip Gloss


Cardi B will headline the first Super Bowl commercial for Nyx Professional Makeup. The Grammy-winning rapper is set to star in a 30-second spot, airing Feb. 11, promoting the makeup brand’s latest viral product, Duck Plump, a high pigment plumping gloss.

Cardi B, Nyx, Super Bowl, advertisement, campaign, commercial, makeup, beauty

Nyx’s Duck Plump High Pigment Plumping Gloss in “Cherry Spice.”

NYX Professional Makeup

In a teaser shared to social media, Cardi poses in front of a large neon sign, sporting a red orange minidress that matches a new, limited-edition shade of Duck Plump gloss. “Cherry Spice,” worn by Cardi in the upcoming ad, will be available to shop on Thursday exclusively at nyxcosmetics.com and at Ulta Beauty. Nyx plans to share additional teasers leading up to the commercial’s game day debut.

According to the brand, Cardi’s Super Bowl spot intends to parody male stereotypes while highlighting the gloss’ extreme plumping sensation, which is created by its spicy ginger-infused formula.

Cardi B, Nyx, Super Bowl, advertisement, campaign, commercial, makeup, beauty

Nyx’s Duck Plump High Pigment Plumping Gloss in “Cherry Spice.”

NYX Professional Makeup

Nyx plans to drive further engagement on its social media channels by sharing pre-game, game day and post-game surprises across Instagram, TikTok and X. Additionally, fans will be able to enjoy experiential activations including tailgates at select Ulta locations throughout the U.S.

With Nyx, Cardi B scores her first beauty partnership. The rapper has previously fronted campaigns for Pepsi, Skims, McDonald’s and Balenciaga. She’s also collaborated with Reebok on a line of bestselling sneakers.



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