Big news for new parents: This week, Buybuy BABY has announced that all remaining stores will close by the end of 2024. After years of being a trusted destination for baby gear, the company is shifting to a digital-only model, aiming to deliver a better online shopping experience.
If you’ve relied on in-store visits for essentials or built a registry there, here’s what you need to know.
Take advantage of BuyBuy BABY’s liquidation sale
As part of the transition, Buybuy BABY has started running in-store liquidation sales, offering steep discounts on nearly everything. This is a great opportunity to stock up on must-haves like diapers, strollers, and baby clothes at reduced prices. But don’t wait too long—items are moving fast, and the sales will continue only until stores close by the end of the year.
What happens to BuyBuy BABY gift cards and registries?
If you have a gift card, you’ll need to use it in-store by October 31, 2024. After that, gift cards will still be valid online.
For parents with active baby registries, Buybuy BABY is assuring customers that they can still access their registries through the website during the transition. Any purchases already made will still be honored. However, it’s a good idea to notify friends and family about the shift to online shopping in case they plan to buy registry items soon.
The future of Buybuy BABY
The closure may feel like the end of an era, especially for parents who enjoyed browsing in-store and getting hands-on help. But Buybuy BABY promises to deliver an improved digital shopping experience, making it easier to shop from the comfort of your home—something every new mom can appreciate.
So, whether you need to grab last-minute essentials or wrap up your registry, now is the time to take advantage of the liquidation sales before the stores are gone for good.
