Beyoncé Brings Cowboy Core to the 2024 Grammys in Louis Vuitton  


Beyoncé brought rodeo flair to the 2024 Grammy Awards in Los Angeles on Sunday. The singer wore a Louis Vuitton jacket with the brand’s signature Damier check rendered in crystals. The piece is from Louis Vuitton’s fall 2024 ready-to-wear collection created by Pharell Williams. 

LOS ANGELES, CALIFORNIA - FEBRUARY 04: Beyoncé supports Jay-Z as he accepts the Dr. Dre Global Impact Award during the 66th GRAMMY Awards at Crypto.com Arena on February 04, 2024 in Los Angeles, California. (Photo by Kevin Mazur/Getty Images for The Recording Academy)

Beyoncé at the 2024 Grammy Awards.

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Louis Vuitton’s fall 2024 collection was inspired by the original cowboys of the American West. “Williams set about exploring the seemingly endless capabilities of the Vuitton ateliers with Western-inflected pieces that were showcases for high-end craftsmanship,” WWD previously reported. 

Beyoncé added to her cowboy core-inspired outfit with a white cowboy hat reminiscent of her “Renaissance” era — the singer posed with a disco ball cowboy hat to promote the “Renaissance” tour in February 2023. 

LOS ANGELES, CALIFORNIA - FEBRUARY 04: (L-R) Victoria Monet and Beyoncé attend the 66th GRAMMY Awards at Crypto.com Arena on February 04, 2024 in Los Angeles, California. (Photo by Kevin Mazur/Getty Images for The Recording Academy)

(L-R) Victoria Monet and Beyoncé at the 2024 Grammy Awards.

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Cowboy core has always been part of American fashion, but the trend has seen a resurgence in the past couple of years thanks to brands such as Diesel, Balmain and Calvin Klein. 

Beyoncé attended the ceremony to support her husband, Jay Z, who received the Dr. Dre Global Impact Award in a Givenchy suit during the event. The couple was also accompanied by their eldest daughter, Blue Ivy, who wore a white Vivienne Westwood dress with matching boots. 

LOS ANGELES, CALIFORNIA - FEBRUARY 04: (L-R) Kacey Musgraves and Beyoncé attend the 66th GRAMMY Awards at Crypto.com Arena on February 04, 2024 in Los Angeles, California. (Photo by Kevin Mazur/Getty Images for The Recording Academy)

(L-R) Kacey Musgraves and Beyoncé at the 2024 Grammy Awards.

Getty Images for The Recording A

The 2024 Grammys, held at the Crypto.com Arena in Los Angeles on Feb. 4, celebrates the biggest artists, albums and songs of the year. Hosted by comedian Trevor Noah, the 66th annual ceremony features performances from Billie Eilish, SZA, Dua Lipa and Olivia Rodrigo, among others. The Recording Academy will also present Lifetime Achievement Awards to Donna Summer, N.W.A., Tammy Wynette and Gladys Knight.



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