Apple’s WWDC 2024 is set for June 10th


Apple will be playing AI catch-up at this year’s Worldwide Developers Conference (WWDC), which starts with the keynote on June 10th. The company typically focuses on its planned fall software updates and announces some new hardware, and this year shouldn’t be any different. But, going into this year, there’s a lot of mystery around what the company has to say about its approach to generative artificial intelligence.

Of course, the company has talked about on-device machine learning for years, but now that generative AI is such a big deal, Apple seems ready to hype up its abilities in that area too. (See the M3 MacBook Air, aka “the world’s best consumer laptop for AI.”)



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