AirAsia MOVE CEO on AI, Inspiration-Led Discovery & Travel Tech


By blending cutting-edge technology with a focus on personalization, AirAsia MOVE is making travel more accessible and seamless for everyone.

As AirAsia MOVE CEO, Nadia Omer has played a key role in expanding the platform’s routes, connecting travelers to both major cities and hidden gems across Asia.

Ahead of her session at Skift Asia Forum on ‘Building a More Connected Travel Future,’ we caught up with Nadia for a sneak peek into how AirAsia MOVE is shaping the future of travel in Asia.

What is your company’s vision for the future of travel, and how are you leading or shaping it?

“At AirAsia MOVE, we believe the future of travel lies in making it affordable, seamless, and deeply personal.”

“We’re shaping this future by inspiring travellers to go beyond the usual routes—discovering hidden gems and new experiences—while connecting them through our platform that offers access to over 700 airlines and more than a million hotels.”

“By harnessing data and technology, our goal is to deliver hyper-personalised travel deals tailored to each individual, not the masses—so that every journey feels uniquely theirs, from inspiration to booking.”

As AI and technology rapidly evolve, how are you thinking about integrating them into your business?

“At AirAsia MOVE, we see AI as a powerful enabler to deliver smarter, faster, and more personalised travel experiences.”

“From predictive recommendations and dynamic pricing to AI-powered customer support, we’re integrating technology to anticipate traveller needs and remove friction from the booking journey.”

“As we grow, our focus is on using AI not just to optimise operations, but to create more meaningful, data-driven connections between people and the places they want to explore.”

What’s one big bet you’re making on the future of travel in Asia?

“Our big bet is that the future of travel in Asia will be driven by inspiration-led, mobile-first discovery—where travellers don’t just search for destinations, they stumble upon them through personalised, real-time content.”

“At AirAsia MOVE, we’re investing in a marketing strategy that blends data, lifestyle content, and partnerships to reach users where they are and guide them from scroll to sky. We believe the next wave of growth will come from converting casual browsers into confident bookers through seamless, app-first experiences.”

Why You Won’t Want to Miss Nadia Omer at Skift Asia Forum

Nadia brings a fresh and tech-forward perspective to Asia’s travel evolution. Her session is a must-attend for anyone looking to understand what’s next in mobility, digital platforms, and consumer behavior.

From mobile innovation to AI integration, get ready to hear bold ideas on how to build travel experiences for the next billion users. Secure your spot at Skift Asia Forum now and be part of the conversation shaping the future of travel in Asia.

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