FIRST CHAPTER: Retori is marking the retail debut of its first collection with a range of activations, including a pop-up installation at Harrods.
Founded in 2024 by creative director Salma Rachid and centered on dialogues with a diverse community of artists that each season inform its collections, the brand presented its debut women’s and men’s ready-to-wear lineup last September during Milan Fashion Week.
Dubbed Chapter 01, it was the result of the first two dialogues with African-American textile artist Diedrick Brackens and El Salvador-born painter Daniella Portillo resulting in a sophisticated and functional wardrobe cut from gentle silhouettes.
The range is now landing on the London department store’s first floor with a selection of women’s pieces. The pop-up space featuring Art Deco-inspired displays with a metal frame and textured glasswork runs through the end of the month.
The Retori pop-up space at Harrods
Courtesy of Retori
In addition to Harrods, the brand has linked with Istanbul department store Beymen, recently hosting a lunch with premium clients attended by Rachid, as well as Berlin’s multibrand fashion mecca Lou & the Finches, which opened an apartment-style pop-up to showcase the Retori collection. In Dallas and Tokyo the brand teamed with Stanley Korshak and Takashimaya, respectively.
Hinged on a storytelling-driven proposition, Retori was launched last year by Alsara Investment Group, the luxury group established in 2017 which includes fashion and outerwear brand Khrisjoy; design venture Fromm; eyewear company Akoni; investor Bidayat; Egypt-based jewelry brand Azza Fahmy; accessories label Okhtein, and Flyroom. The group is also reviving the label of Walter Albini, one of the founders of Italy’s ready-to-wear.
The Retori pop-up space at Harrods.
Courtesy of Retori
