Miami Swim Week – The Shows 2025 will take place in Miami Beach from May 28 through June 1 at the Mondrian South Beach. The exhibition features over 50 events spanning more than 20 satellite locations and a lineup of over 150 national and international designers, models and celebrities. The organization is also introducing a new initiative, Miami Swim Week Cares, combining fashion, sustainability and social impact.
Among those designers participating this year are Moda Minx, Megan Mea Miami, Lemango, Noblesse Privée, Lascana, Smart Swimsuits, Harti Swim, Mars the Label, Autty Simone, Nur Karaata, Delarose Sisters, Axii Swim, Everlast, Liberty & Justice, Baiah, Normal Culture, Elle Swimwear, Ema Savahl, Amarotto Swimwear, and brand sponsor Renuvion & Australian Gold.
Liberty & Justice on the runway.
Courtesy image.
Melissa Odabash will present her 25th anniversary collection on May 30 at the Bass Museum.
Among the numerous events are a launch party at Fabel Miami Rooftop, Next Impact panel discussions at the Bass Museum, Everlast’s brand activation, Swim Fit Wellness activation at Nikki Beach, and the “Summer Love Fashion Show” at Seaspice Miami.
The Hammock Resort and Swimwear Trade Show will showcase established and new brands to global buyers. Miami Swim Week – The Shows will host an emerging designer’s sustainability competition that supports new talent by providing a platform for designers focused on eco-friendly materials, ethical production and circular fashion. The event will also host cruelty-free and conscious beauty activations. There will also be a Miami Beach Shoreline Cleanup.
Another feature will be the opening show benefiting the back-to-school program with The Little Lighthouse Foundation. Miami Swim Week – The Shows will also expand opportunities for foreign designers.
“With Miami Swim Week Cares, we are setting a new standard for fashion events — one that prioritizes sustainability, wellness, and meaningful industry connections. This season we are not just showcasing fashion; we are shaping the future of the industry,” said Moh Ducis, founder and chief executive officer of Miami Swim Week – The Shows.
The main event — the runway shows — will start on May 28 and will take place at the Mondrian South Beach over the next five days.
As reported, the week features designers, events and programming and will also take place from May 28 through June 1. The exhibition will feature swimwear brands such as Azulu, Leslie Amon, Luli Fama, Maaji, Dippin Daisy’s, Kulani Kinis, Monday Swimwear, Oceanus, Oh Polly Swim, Peixoto, Rielli, Shan, Sigal, among others. There will also be industry networking cocktails and parties and private influencer and media brunches. For the first time, Paraiso Miami Swim Week will recognize pioneers and visionaries in the swimwear industry.
As reported earlier this month, Paraiso Miami Swim Week, which has organized the swimwear fashion event for more than 20 years, won a legal ruling in a trademark dispute. The company said that the ruling canceled a trademark registration by DC Swim Week-Miami Swim Week The Shows that allegedly was causing confusion in the market.
The law offices of Elysa Galloway and Charlotte Towne Law, known as The Mermaid Lawyer, have initiated a federal lawsuit on behalf of DCSW Group LLC to protect the Miami Swim Week trademark.