What Premier Inn’s Results Tell Us About Budget Travelers and Rising Costs



Skift Take

Premier Inn’s headline performance number wasn’t great. Revenue per available room was down 2.5% year-over-year in the third quarter. But in hotels, like in life, context is everything.

Whitbread, which owns budget hotel chain Premier Inn, demonstrated mixed but generally stable performance in its third quarter — with particularly strong growth in Germany offsetting slight weakness in the UK market.

The numbers: Overall revenue per available room declined 2.5% year-over-year systemwide, but UK bookings remained 51% above pre-pandemic levels thanks to demand from international visitors driving London occupancy levels to 83%.

Strong German



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